Scott Cook, the founder and CEO of Intuit, said
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”
This shift in this consumer-brand power balance can be, in part, attributed to the high levels of engagement on social platforms. Peer recommendations are playing a much larger role in purchasing decisions and, consequently, the pertinence of influencer marketing is growing. Given the importance of peer recommendations and the popularity of social media, a widely asked request among marketing teams is: How do you find your brand influencers?
To put it into perspective, we are social media specialist who have an established credibility and audience. We help persuade others by virtue of their trustworthiness and authenticity. We are not a brand evangelist, nor brand advocates but we have the power of credibility (e.g. follower scale) to extend messages very beyond their immediate circles..
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